Smith Optics’ first Exclusivo line came in the form of a snowboarding gear collaboration that fused Smith’s precision craftsmanship with Spacecraft’s signature graphics. A volatile mix of mindful workmanship and raw DIY spirit.
Using that same core source of inspiration, my concept merged blades, tape, glue, and wire with Flash to create a scripted series of user-controlled videos featuring cardboard dioramas, hand-built around the Exclusivo brand elements. The result blurred the line between interface and storytelling, capturing the energy of the collaboration in motion and making exploration itself part of the craft.
Production wrapped in a hail of shotgun fire and a torrent of flame.
Literally.
Art Direction | Interactive | Motion
Art Director, Nemo Design
