After the success of earlier projects (e.g. Nike.com, Nike 6.0, Nike Snow), our team was tapped to help launch Nike Boots — a new line that blended street style with technical performance. The project called for a digital platform that could carry the product’s raw attitude while staying true to Nike’s design precision.
We built an experience that showcased the gear in motion and in context, extending the visual language from the web into in-store motion displays. The work highlighted collaborations with photographer Boogie and rapper Wale, using their imagery and energy to ground the campaign in authenticity, culture, and grit.
The result was a tight, layered ecosystem — product, music, and photography all moving in sync and defining the look and voice of Nike Boots from launch through retail.
Art Direction | Interactive | Motion Design | UX
In collaboration with Nemo Design
